Marketing Executive Resume

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Marketing Executive Resume

Marketing Executive Resume Page 1

Marketing Executive Resume Page 2

TEXT VERSION OF THE MARKETING EXECUTIVE RESUME SAMPLE

VERONICA TULLEY
#4 Windemere Lane ~ Portland, Oregon 97205
503-555-1212 ~ [email protected]

MARKETING EXECUTIVE

Product Management ~ Strategic Planning ~ New Product Development

Dynamic, award-winning Executive with outstanding success creating and launching new AT&T products for domestic and international markets. Granted a Patent for an innovative card feature used to acquire new clients. Skilled in reducing marketing costs, managing cross-functional teams, and administering multi-million dollar budgets. Willing to relocate. Additional capabilities in:

  • Industry Analysis
  • E-based Capabilities
  • Consumer Research
  • New Internet Services
  • Marketing Initiatives
  • Opportunity Identification

PROFESSIONAL RECOGNITION

  • Selected, AT&T Emerging Leaders Program, with less than 5% of employees chosen, 2001 – Present
  • Recipient, AT&T Circle of Excellence Presidential Award, April 2000
  • Granted, US Patent, “Establishing Billing Arrangements for a Calling Card in a Telecommunications Network,” January 1999
  • Recipient, AT&T Vice Presidential Achievement Award, March 1998
  • Recipient, AT&T True Spirit Presidential Award, Individual Winner, February 1997
  • Recipient, AT&T Patent Incentive Award, May 1996

PROFESSIONAL EXPERIENCE

AT&T 1983 – Present
Division Manager, Marketing strategy and Offer Development, Consumer Services (2001 – Present)

  • Direct strategic planning of Internet, high-speed access and telephony services with $1.7 billion annual revenue, including short and long-term blueprints for market share and revenue growth.
  • Identify marketing initiatives through customer research; develop targeting and segmentation plans.
  • Analyze industry trend and competitive landscape; oversee opportunity identification and evaluation; construct business cases; formulate new offers and promotions.
  • Create, track, and evaluate internal metrics and management reporting to identify marketing performance and effectiveness of programs, offers, channels, markets, and product mix.
  • Drive branding guidelines across the organization and with external partners.

Marketing and Sales Director, Consumer Services (1999 – 2001)

  • Led team in launch of new telephony and high-speed Internet services, including customer identification, sales planning, channel mix, pricing, promotion, and customer experience definition.
  • Developed strategic business plan for new venture into consumer DSL broadband service.
  • Directed formation of E-based capabilities, including web site, E-sales, E-care, and E-billing/payment.
  • Supervised in-house and outside agency creative staff in developing logos, web site, direct mail, and e-mail acquisition marketing; functioned as point person in external partner negotiations.

Product Management Director, Consumer Services (1997 – 1999)

  • Increased market share by 35% in local voice service launch leveraging switch resale, cable, and wireless technologies; defined operational plans to integrate TCG and AT&T following $12 billion acquisition.
  • Managed $1 billion business unit; led supplier negotiations, oversaw financial and operational results.

Strategic and Business Planning District Manager, Consumer Services (1996 – 1997)

  • Prepared strategic and business plan communications for presentations to AT&T Board of Directors, industry and financial analysts, suppliers, partners, and employees.
  • Led team of 55 representing 15 functional organizations in $1 billion Business Unit.
  • Ensured success of new corporate venture by strategizing business plans, cases, and market scenarios.

VERONICA TULLEY, Page Two

PROFESSIONAL EXPERIENCE
(Continued)

AT&T (Continued)

Senior Marketing Manager (1995 – 1996)

  • Awarded Patent #7,289,347 for innovative card feature used to acquire new customers and enhance $4 billion calling card business.
  • Slashed marketing budget 24% by creating new marketing plan during key membership on special task force.
  • Designed marketing offers for direct broadcast satellite services, in-state calling service, and long distance/cellular bundled packages.
  • Strategized and planned based on client profiles, competitive strategies, technical capabilities, & financials.

Senior Product Manager, Consumer Services (1992 – 1994)

  • Increased operating income 35% through unit cost reductions & price increases; delivered $877 million in revenue managing full income statement for consumer calling card products.
  • Oversaw $110 million installed base of public telephones at numerous public & governmental sites; yielded a 22% reduction of on-going operational costs and inventory by establishing product performance metrics and installing processes that tracked and improved service reliability.
  • Directed activities on a nine-month, $52 million project, implementing new phone / facsimile products, including research, development, manufacture, and installation of new technology.
  • Led team of 50+ suppliers, developed integrated product plan, and led product development, establishing and managing product goals, forecasts, pricing, and performance targets.
  • Reduced fraud and improved product functionality by targeting product enhancements and collaborating with lab teams to research and develop solutions.

Branch Operations Manager, Computer Systems Division (1989 – 1991)

  • Created and established line operations group of 45+, including recruiting, training, and supervising, to support direct sales channel for computer products.
  • Directed line operations, including staffing, policies and procedures, systems definition, training, performance targets, and day-to-day administration.
  • Exceeded corporate goals in ordering, scheduling, provisioning, billing, collections, & client satisfaction.

International Market Operations Manager, International Division (1985 – 1988)

  • Reduced international provisioning interval by 67%, achieving a 91% on-time shipment rate; directed provisioning and export of $37 million+ in computer products annually.
  • Functioned as primary interface with partner headquarters in Italy & Switzerland and 21 subsidiary locations worldwide, honing skills in export / import laws and cultural sensitivity.
  • Directed international joint venture agreement between company and Olivetti, overseeing all operational and contractual commitments.

Pricing Analyst / Billing Associate, International Division (1983 – 1984)

  • Generated pricing proposals fulfilling a wide array of international requests.
  • Achieved 99.8% compliance with contractual obligations, foreign import laws, and U.S. export laws; managed billing and accounting of international contracts.

EDUCATION

WEST STATE UNIVERSITY
Milton Freeman School of Business, Portland, Oregon
Executive Master of Business Administration with Honors, June 2000
~ Freeman Scholar, Top 10%

ST. ANTHONY’S COLLEGE, Portland, Oregon
Bachelor of Science with Honors in Business Administration & Management, 1982

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