Blogging has gone mainstream. For job hunters, a personal blog can give you a huge advantage over other candidates as it can showcase your strengths, your expertise and your personality. (Check out this article for more reasons a blog is fantastic!)
But just as soon as I say how positive a blog is, I know the naysayers jump out in force. Here are five reasons often cited as roadblocks to a blog — and their solutions.
1) I Don’t Have Anything to Talk About
Sure you do! Or, you should. Are you researching companies and keeping up on industry news as you go about your job hunt? Go ahead and throw those ideas out there in a blog post with your opinion. Make yourself a thought leader in your industry by collecting content that will be useful to your readers.
2) No One Will Read It
Well that might be so. Blog traffic is a huge issue that makes people run screaming. But guess what? No one KNOWS how much traffic you have. There is no counter at the bottom of the page that shows how many people have been there. Oh sure, you can possibly deduce based on likes or shares or comments, but you can also invite your friends to act as enthusiastic participants until more people find you. And they will, eventually, because you are sharing your content on Twitter, Facebook and other social networks in addition to the blog itself.
3) I Might Say Something That Inadvertently Offends Someone
Yes, that’s possible. But what a boring plain vanilla world it would be if that was what we worried about all the time! While you should obviously avoid being purposely controversial — and avoid the Top 3 Scary Topics at all costs — your opinion on something might be different than mine, but that’s ok. I follow a fantastic writing blog that gives me such interesting ideas and in-the-trenches tales. At the same time she is adamant that it’s bad time management practice to check email first thing in the morning. I happen to love it, and even sometimes I feel that I am being scolded – I mean, she really hates it! But, big deal. I love everything else she says so it’s not that I have to feel an issue over this.
4) I Don’t Have Any Technical Expertise
You don’t even really need any anymore. You can sign up for a web hosting platform in two minutes flat and get going. Check out wordpress.com, bluehost.com and godaddy.com. They show you exactly how to post your content and even make it easy to add graphics.
5) I’m Too Busy
Too busy to appear smart and connected? Too busy to stand out from other job-hunting prospects? Or, too busy to position yourself as an informed, likeable candidate? Huh. I thought so. Yes, blogging can take time as you find content, spell check to the max and post to all your social media platforms. But it’s probably much better time spent than trolling job boards or blindly sending dozens of resumes. Give it a shot and see how it goes.
How about you? Have you ever considered blogging your way to a job? Are there professional’s blogs you love to follow? Let us know in the comments.
by Cathie Ericson