Following are 5 quick tips for making your point: (1) be direct, (2) be consistent, (3) reinforce the message, (4) help people remember the message, and (5) be done.
Making your point can be achieved with practice and good habits. Take a look at the videos from the TED conferences. They tend to have so much impact because they’re short, they convey the presenter’s personality, and they’re quite diverse.
The messages are more powerful because they’re brief. Each presenter has 18 minutes to give a compelling message, to reinforce that message through data or stories or demonstrations. They don’t have time to get distracted by needing to fill up two hours for a boring speech.
It’s amazing how many of these are memorable because they tell a story. I listen to many of these as pure audio, and the impact can be enormous because you’re focusing on the message rather than the visuals.
The key to making your point is keeping it short, be clear, reinforce what you’re saying, and help people to remember your message. Then stop talking.
by Carl Dierschow