Blogging is the new resume. That is, creating your own personal blog.
Especially if you are starting out, a personal blog can showcase your strengths, your expertise and your personality.
What should the blog be about? Ideally whatever field it is you hope to work in. If you are a writer, designer or photographer this is much easier. As an example, check out this awesome blog from a college student, who is showcasing her talent already. If you wanted a go-getter, wouldn’t she be at the top of your list?
But what if you are a salesperson? Are you going to blog about the great sale you made? Eh, maybe. But think of what else you can write about. Your blog can focus on
- Best practices in sales.
- Your opinion of new regulations.
- Books you recommend with a short synopsis or takeaway.
- Timely news articles.
See how this works? The blog doesn’t have to showcase your particular talent but should show that you are interested and up on the news/best practices in your preferred industry.
Here are five reasons to start a blog:
- You will turn up in search. We don’t have to beat this dead horse. Even if your social media profiles are scrubbed of unfortunate photos and comments, you still want something to come up. So if you Bing your name, do you want it to show that random comment you made on a video game fan site, or a smart take on the news in your industry?
- You are more than your resume. A resume is almost an afterthought anymore. Of course, you have a robust LinkedIn profile (don’t you?), but a blog allows you to express much more of your expertise and show you are interested and invested in your chosen field.
- You can express yourself in more than 140 characters. Perhaps Twitter is your venue of choice for sharing your expertise, but it’s hard to really showcase yourself in 140 characters. (Though it’s a perfect venue for sharing a link to your blog!) Twitter is casual. Twitter is a cocktail party. Twitter leaves people wanting more. Give it to them on your blog.
- You can show that you know how to write (and spell). It’s sad, but many in the younger generation are painted with the broad brush that they only know how to talk in shorthand or acronyms or phonetics. U R so much more! Prove it with a blog that shows you can pick a theme and discuss it coherently.
- You are interesting. Aren’t you? The truth is that most employers want to work with people who are smart, hopefully funny and definitely have opinions. If you are job hunting, you are undoubtedly keeping up on your industry. Why not showcase those relevant links and discussions by sharing them with others and providing your own person spin. If you can add a little personality all the better!
I always start with the positive but the truth is, for the five reasons I think you should start a blog, there are probably five reasons you think you shouldn’t. We’ll cover those in the next post!
by Cathie Ericson