Successful people really do present themselves differently. It’s about being professional.
They look pulled together. They are attentive to detail. Their appearance gives you confidence that they can get the job done. They are able to present themselves professionally and pull together a look that screams, “I can do it”. Success dresses differently. This is not to say that you have to take a 2nd mortgage on your house to dress professionally, but it is imperative that you consider the part that dress has in creating your brand.
Dressing the part also entails packaging. Your image makes up a part of your brand. How you package yourself aids or restricts you in your upward mobility. Packaging includes your briefcase, your purse, and even your electronic devices. To be successful, to rise to the top of a company as a professional, or to get the job that you want to get, you must concentrate on all aspects of your appearance. Every market and organization is different, my one piece of advice would be to watch the successful executives in your organization and follow their lead. One day you will be the ‘leader’ if you aren’t already, and then you will set your own precedence, whatever it may be.
Don’t underestimate the power of your professional image to help you get that next job, that next promotion, or your next raise.
by Bethany Williams