Whether you like to Facebook, Tweet or Pin, there is one social network you cannot afford to ignore. LinkedIn.
With 225 million professional members, maintaining a robust profile and activity on this professional networking site is no longer optional. Recruiters and managers, colleagues and clients, are going to be looking for you there.
But it’s not just about being “found.” It’s about finding others. LinkedIn represents a global networking opportunity that will literally open doors for you.
Many people view it as a “virtual resume” – put up your information and forget about it. But to truly take advantage of the many benefits of LinkedIn, you have to rethink it as a place to raise your professional profile by actively engaging.
There are four main “legs” that will provide you with a stable experience on LinkedIn, all covered in more detail in these links. As an overview, we encourage you to:
- Connect with past and present colleagues, clients and acquaintances: Once you start connecting, you can see their connections and it will be clear that we all seem to be just several degrees of separation from one another. Chances are good they know someone you want to know. You can also seek and give recommendations and endorsements of their skills – and receive the same.
- Actively participate in your news feed. Daily, or at least weekly, visit the “home page” to see who’s posted what. Share with your contacts as well, to show that you are up on industry news.
- Join “Groups”: Whatever your professional interest, there’s a group for it. Joining groups is not only a great way to round out your profile and show your position as a thought leader, but participating allows you to meet other professionals from around the globe. Share information and best practices, ask for advice, or find someone to collaborate with.
- Follow companies and influencers. Search for companies that interest you – whether they are clients, competitors or prospects – to stay up to date on their news and what matters to them. You can also follow “influencers,” from top journalists to heads of companies, and get their perspectives.
The beauty of LinkedIn is that everyone is there for the same purpose – to make connections that will further their professional life. By maintaining an active presence, you show your colleagues and prospective employers that you are someone to watch.
We hope that you find this section helpful – it’s packed with tips on making your profile stand out and for actively engaging in a way that shows you mean business.
Articles on how to leverage LinkedIn:
- Join the Club! LinkedIn Groups can Improve Your Networking Game
- Tips on How to Network Using LinkedIn – 7 Secrets Most Professionals Don’t Know
- Why Should You Connect on LinkedIn With People You Don’t Know?
- Your LinkedIn Profile Is More Important Than Your Resume
- Nine Ways to Build Connections on LinkedIn
- Importance of Your LinkedIn Profile Picture
- Writing a WOW LinkedIn Summary — Part 1
- Writing a WOW LinkedIn Summary — Part 2
- Don’t Copy Your Resume to LinkedIn!
- LinkedIn Is the Key to Your Next Job
- How to Use Your LinkedIn Network in Your Job Search
- Leveraging LinkedIn: Five Useful Things LinkedIn Can Do for You
- Making the Most of Your LinkedIn Profile
- Building Your Online BillBoard with LinkedIn
Examples of LinkedIn profiles:
- LinkedIn Profile of a Business Development Leader
- LinkedIn Profile of a Transportation Professional
- LinkedIn Profile of a Performance Improvement Executive
- LinkedIn Profile of a Marketing Professional