Text Version of the
Marketing Resume Sample
800-764-8709 | [email protected]
MEDIA & MARKETING SPECIALIST
Developing targeted promotional strategies that increase consumer focus and
Multimedia | Public Relations | Advertising Campaigns | Promotional Strategy
DIRECTOR OF MARKETING, 2010 – Present
- Collaborated with advertising agencies, public relations agencies, and other marketing vendors to ensure marketing strategies align with company objectives.
- Drove strategy for new products by conducting market research for materials, vendors, marketing, and multimedia opportunities.
- Secured 15% reduction of vendor contracting fees by negotiating with vendors for mutually beneficial product and revenue enhancement.
- Created multimedia strategies for customer focused campaigns to enhance brand awareness and secure a competitive market lead.
MARKETING COORDINATOR, 2008 – 2010
- Collaborated on the development of product promotion, initiatives, and presentation materials for increased brand marketing and awareness.
- Conducted direct mail and web campaigns to identify market opportunity and determine promotional strategy.
- Secured high-profile media placement to enhance competitive product positioning and accelerate revenue.
MARKETING ASSISTANT, 2005 – 2008
- Developed media relations and conducted multi-media communications including press releases, publicity events, media kits and conferences to accelerate the launch and distribution of new products.
- Compiled data, forecasts and projects for a comprehensive market study to determine product positioning to enhance sales.
Bachelor of Arts – Marketing, Business Administration