As I talk to more and more owners of small businesses, I’m greatly encouraged. There’s an incredible number of innovative things happening out there. Part of it is out of desperation, sure. But more importantly, the lousy economy pushes people out of their comfort zone, because continuing on the same old path is no guarantee of success.
It never was, of course, but we got complacent. When things are booming, you can make lots of mistakes and grow your way out of them.
There are a lot of creative people out there now, starting up new ventures. Sure, most of them won’t work – the statistics aren’t great. But some of them will, and they may create whole new opportunities. Who would have thought that some people could make a living selling phone apps for 99¢ a copy?
Because bank loans are hard to come by, these people are getting by on a shoestring. That’s a MUCH healthier way to build a business than to be flush with cash. It’s harder, yes, but better in the long term.
So the silver lining in this terrible economy is that people are pushed to creativity, to look for new opportunities, and to create something out of nothing. If you’re one of those who’s showing the courage to do this, I applaud you.
And by all means, put your full energy and passion into what you’re doing. At least you’re trying to take control of the situation, not being a victim of something that’s much, much larger than any of us.
by Carl Dierschow