You own something that is both powerful and valuable. You own your brand. See article on Building a Brand that Sells You to the Market. There are several ways to own your brand and sell yourself, but one that I’ve seen proven success over and over again is purchasing an internet location that you can brand specific for YOU. You can determine the look and feel of the website, as well as determining the name of the site. The proliferation of the web has made owning your own web site quite economical. You can buy a website that is role specific, for example CaliforniaAccountingGuy.com (for $11.44 a year) , or one that is specific to your name, for example, BethanyannWilliams.com.
You don’t have to possess technical skills to buy a domain. Some of the domains available for purchase are only 85 cents a year. You can buy a 3 year web location for as little as $2.55.
Buying the domain is, of course, only step one. It then requires that you either create a web site or hire someone to do so. Step 2, creating the web page, doesn’t have to happen the instant that you purchase your web location. However, when you are ready, domains come with easy tools that you can use to create your own site. Gone are the days that you must understand coding languages and detailed technical knowledge to use the tools provided. Give it a swing. You may find that it is not as hard as you thought it would be. If you’d rather hire someone to create one for you, there are numerous options from teenagers that create them at home to reputable companies that can create sites as well. You determine how much you want to spend to begin building your brand.
The finished product should reflect you. It should be about you, your capabilities, your aspirations, and specifics of what makes you different. It should reflect your brand. Think about standing apart from the crowd and owning your own domain.
by Bethany Williams